Oh, it's nothing really only Marmite Flavoured Chocolate.
DUH.
DUH.
DUH.
I am a hater of all Marmite, so much so that only this weekend I whole-heartedly described the vile pot of nastiness as a "Yeast Infection" (see what I did there? Innit) amid new friends, then proceeded to fiercely stand up for this point when challenged by a wide variety of marmite-lovers. So, as a passionate hater, I can't even imagine how vile such a thing as Chocolate Marmite must be.
I never intend to try it - Ignorance is bliss, right?!
A dear new course friend, let's refer to her as TheGlamorousPole-DancingType, is the one who introduced such a horrifying idea into my world. To help me out with this somewhat pointless and self indulgent post, here is her immediate reaction, interview style:
"It's very strange and I can't decide if I like it or not... Clearly some Marmite hater fancied them self as a bit of Picasso when they invented this..."
And here is her eloquently considered musing that followed:
"Marmite Flavoured Chocolate…
Seemed the perfect thing today. But they are not kidding when they call it ‘Very Peculiar’. Feminine need for chocolate + boredom of the norm
+ love for Marmite = A very happy and excited me in the food hall of Selfridge’s. It wasn’t til later when I actually tried the chocolate (and yes, it is really really weird) that I realised that I was quite literally eating the words of Marxist criticism, particularly on modernism (Thank you Michael). Whoever invented Marmite chocolate must have been both a hater of marmite and fancy himself a bit of a Pre-‘Guernica’ Picasso. He also must have been a fan of Marxism as it’s just too perfect that he synthesised the thesis of chocolate with the antithesis of Marmite to create the solution, ‘Very Peculiar’.
So now I am sitting, reflecting on the how this chocolate in front of me represents Marxist perception of modernist art, and whether or not food can be art, and that if it can it should surely be a highly postmodern phenomenon, and therefore clash with modernism, and therefore sit uncomfortably between the two movements which would suggest a need for the acknowledgement of a new art movement altogether, most simply post-postmodernism. The world needs to keep up with the people in it."
Seemed the perfect thing today. But they are not kidding when they call it ‘Very Peculiar’. Feminine need for chocolate + boredom of the norm
+ love for Marmite = A very happy and excited me in the food hall of Selfridge’s. It wasn’t til later when I actually tried the chocolate (and yes, it is really really weird) that I realised that I was quite literally eating the words of Marxist criticism, particularly on modernism (Thank you Michael). Whoever invented Marmite chocolate must have been both a hater of marmite and fancy himself a bit of a Pre-‘Guernica’ Picasso. He also must have been a fan of Marxism as it’s just too perfect that he synthesised the thesis of chocolate with the antithesis of Marmite to create the solution, ‘Very Peculiar’.
So now I am sitting, reflecting on the how this chocolate in front of me represents Marxist perception of modernist art, and whether or not food can be art, and that if it can it should surely be a highly postmodern phenomenon, and therefore clash with modernism, and therefore sit uncomfortably between the two movements which would suggest a need for the acknowledgement of a new art movement altogether, most simply post-postmodernism. The world needs to keep up with the people in it."
She is a fucking inspiration, non? Watch this space for what will hopefully become a frequent guest spot on this blog (something she and I earlier described as the Post Modern ramblings of my mind. PAH. When I've reached a point of objectivity amid this chaos/crisis/mess that is my brain, or perhaps even achieved Synthesis, I'll attempt to explain our literary references further. But that's only worth something if you really give a shit, anyway.)
Well, what ever you think, you gotta admire Marmite's advertising campaign. I love the blatant, almost farcical, irony of it - I think they're almost more proud that we hate it than that we love it. Brilliant marketing scheme right there.
Remember this?! I'm sure Mad Men's Don Draper would have been desperate to get his name on this one in particular.
DO YOU LOVE OR HATE IT? ANSWERS ON THE BACK OF A POST CARD PLEASE. Or just follow me, for fuck's sake....
NA'NIGHT ONE AND ALL.
POST SCRIPT
In order to present you with a better-rounded (though, of course, still biased) discussion of Marmite's latest, most repugnant offering yet, I encourage you to read the following articles (please note the varied calibre of their publishers):
Marketing Week's 'Marmite chocolate bar to be devisive christmas treat'.
Metro's 'Marmite chocolate set to divide the public'.
The Daily Mail's 'The sweet with savoury a savoury sting in the tail... Marmite Chocolate.'
[apologies in advance for any misquoting/spelling/offence, my referencing skills SUCK BUTT]
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